SEO (Search Engine Optimization)
Master technical, on-page, and off-page SEO to rank websites and drive organic growth.
Who This Course Is For
- Content writers and marketers specializing in organic search
- Website owners/freelancers wanting SEO skills
- Freshers targeting SEO Analyst/Executive roles
Prerequisites
- Basic understanding of websites and content
- No prior SEO experience required
Full Curriculum
7 modules · 58 hours of live instruction
1SEO Foundations~6 hrs
- How search engines crawl, index, and rank
- Search intent and SERP features
- SEO tool overview
2Keyword Research~8 hrs
- Keyword research tools and methodology
- Search volume, difficulty, and intent mapping
- Competitor keyword analysis
3On-Page SEO~10 hrs
- Title tags, meta descriptions, header structure
- Internal linking strategy
- Content optimization for E-E-A-T
4Technical SEO~12 hrs
- Site speed and Core Web Vitals
- Crawlability, indexing, and robots.txt/sitemaps
- Structured data/schema markup
5Off-Page SEO & Link Building~8 hrs
- Link building strategies and outreach
- Digital PR basics
- Evaluating link quality and toxicity
6Local & Analytics~6 hrs
- Google Business Profile optimization
- Local SEO ranking factors
- Tracking rankings and organic traffic in GA4/Search Console
7Capstone Audit Project~8 hrs
- Full technical + on-page SEO audit of a live website
- Prioritized fix roadmap
- Client-ready reporting and presentation
Tools & Technologies Covered
Hands-On Projects
Full-Site Technical SEO Audit
Crawl, diagnose, and prioritize a fix roadmap for a real or sample website's technical issues.
Keyword & Content Gap Analysis
Competitive keyword research feeding into a prioritized content plan.
Local SEO Optimization
Google Business Profile and local pack optimization for a location-based business.
What You'll Be Able to Do
Frequently Asked Questions
Is SEO still relevant with AI search and chatbots growing?
Yes — structured, crawlable, high-quality content remains the foundation both traditional search engines and AI answer engines rely on; this course covers both classic ranking factors and AI-overview grounding practices.
Do I need coding skills for technical SEO?
No coding required — you will read and interpret technical reports and communicate fixes to developers, not write code yourself.
What is the batch schedule?
Weekday batches run 7-9 PM IST; weekend batches run Saturday-Sunday 10 AM-1 PM IST, recorded for lifetime access.
Should I take this or the full Digital Marketing course?
Take this if you want to specialize deeply in organic search; take the flagship Digital Marketing course if you want broader multi-channel skills.
Is placement support included?
Yes — resume building, mock interviews, and referrals to our hiring partner network are included.
What salary can I expect after this course?
SEO Executive/Analyst roles for freshers typically start at ₹3-5.5 LPA, with strong growth potential into SEO Lead/Manager roles.
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