Performance Marketing
Master paid advertising across Google, Meta, and programmatic platforms to drive measurable ROI.
Who This Course Is For
- Digital marketers specializing in paid acquisition
- E-commerce/growth professionals managing ad spend
- Freshers targeting Performance Marketing Executive roles
Prerequisites
- Basic digital marketing familiarity helpful
- No prior paid ads experience required
Full Curriculum
7 modules · 76 hours of live instruction
1Performance Marketing Foundations~8 hrs
- Funnel-based campaign planning
- CAC, LTV, and ROAS fundamentals
- Channel mix strategy
2Google Ads Mastery~16 hrs
- Search, Display, Shopping, and YouTube ads
- Bidding strategies (Target CPA/ROAS)
- Quality Score optimization
3Meta Ads Mastery~14 hrs
- Campaign structure and audience targeting
- Creative testing frameworks
- Pixel setup and conversion optimization
4Attribution & Analytics~12 hrs
- GA4 and conversion tracking setup
- Multi-touch attribution models
- Server-side tracking basics (post-iOS14)
5Conversion Rate Optimization~8 hrs
- Landing page optimization
- A/B testing methodology
- Funnel drop-off analysis
6Budget & Scaling Strategy~6 hrs
- Budget allocation across channels
- Scaling winning campaigns
- Reporting to stakeholders
7Capstone Live Campaigns~12 hrs
- Managing a real multi-channel budget
- Weekly optimization cycles
- Final performance report and case study
Tools & Technologies Covered
Hands-On Projects
Multi-Channel Acquisition Campaign
Google + Meta campaign managed with a live budget targeting a defined CAC goal.
Landing Page CRO Project
A/B tested landing page redesign to improve conversion rate for a paid campaign.
Attribution Model Build
Multi-touch attribution dashboard comparing channel contribution to conversions.
What You'll Be Able to Do
Frequently Asked Questions
Do I need a Digital Marketing background before this course?
Helpful but not required — foundational funnel and channel concepts are covered in Module 1.
Will I manage a real ad budget during the course?
Yes — the capstone project includes live-budget campaign management so you graduate with real performance data.
What is the batch schedule?
Weekday batches run 7-9 PM IST; weekend batches run Saturday-Sunday 10 AM-1 PM IST, recorded for lifetime access.
Is this course updated for post-iOS14/cookie-deprecation tracking changes?
Yes — the Attribution & Analytics module specifically covers server-side tracking and first-party data strategies relevant to current privacy changes.
Is placement support included?
Yes — resume building, mock interviews, and referrals to our hiring partner network are included.
What salary can I expect after this course?
Performance Marketing Executive roles for freshers typically start at ₹4-6.5 LPA, with strong growth as managed ad spend and portfolio grow.
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Ready to Start Performance Marketing?
Next batch enrolling now — live online, with placement support included.